Bell & Ross Concept Radio Rework
This project entailed extracting the interior electrical components of a generic table radio and re-embodying the parts with the styling of another brand. The challenge of the project was to analyse and understand the ways product features can determine the overall feel and branding of a product, and hence design a suitable enclosure to match the key characteristics consistent with the chosen brand.
This project entailed extracting the interior electrical components of a generic table radio and re-embodying the parts with the styling of another brand. The challenge of the project was to analyse and understand the ways product features can determine the overall feel and branding of a product, and hence design a suitable enclosure to match the key characteristics consistent with the chosen brand.
I chose to design a radio chassis with the branded appearance of Bell & Ross Watches. The brand heritage of Bell & Ross was born out of the aviation industry, and their design philosophy consequently follows notions of visibility, performance and precision. I followed these principles to develop a radio design which captures the brand aesthetic of Bell & Ross, and create a product which fits comfortably within the existing Bell & Ross range.
This portfolio entry refines the detailing of my original radio design.
